Build a LinkedIn Lead Generation Pipeline
Use Reepl's Prospect Finder and extension tools to build a LinkedIn lead generation workflow
This guide shows you how to build a lead generation pipeline on LinkedIn using Reepl -- from finding prospects that match your ideal customer profile to engaging through targeted outreach.
You need the Reepl Chrome extension installed and a connected LinkedIn account. A LinkedIn Sales Navigator subscription is helpful but not required.
Define your target criteria
Before finding prospects, be clear on who you are looking for:
- Job titles -- The roles you want to reach (e.g., VP of Marketing, Head of Sales)
- Industries -- The sectors your product or service serves
- Company size -- Small, mid-market, or enterprise
- Geography -- Target regions or countries
Having this defined makes your searches more precise and your outreach more focused.
Find prospects with Prospect Finder
Open the Prospect Finder through the Chrome extension while on LinkedIn. Use Advanced mode to enter your target job titles, industries, company sizes, and geography. Click Search Prospects to find matching profiles.
Browse the results and focus on profiles that best match your criteria.
Note promising prospects
As you find strong matches, keep track of them. Send connection requests to the most promising prospects and note their key details -- job title, company, and what stood out about their profile.
Research before outreach
Before reaching out, review each prospect's LinkedIn profile directly to understand them:
- Their recent posts and engagement patterns
- Shared connections and common interests
- Content topics they care about
This research helps you craft personalized outreach instead of generic messages.
Engage through content and comments
Start building familiarity before sending a direct message. Use the DM & Comment Replies feature to leave thoughtful comments on your prospects' posts. The AI helps you craft relevant, value-adding comments that get noticed.
Engage consistently for a few days before initiating direct outreach. This warms up the relationship and increases response rates.
Track activity and follow up
Keep track of your interactions with each prospect. Note which comments you have left, which messages you have sent, and how they have responded.
Set follow-up reminders for yourself and stay organized as prospects progress through your pipeline.
You now have a repeatable lead generation workflow: define your target criteria, find matching prospects, research their interests, engage through comments, and track the relationship. Run this process consistently to build a steady pipeline.