Build a LinkedIn Lead Generation Pipeline
Use Reepl's prospect finder, ICP matching, and CRM to build a complete LinkedIn lead generation workflow
This guide shows you how to build a lead generation pipeline on LinkedIn using Reepl -- from finding prospects that match your ideal customer profile to tracking them in your CRM and engaging through outreach.
You need the Reepl Chrome extension installed and a connected LinkedIn account. A LinkedIn Sales Navigator subscription is helpful but not required.
Define your ideal customer profile
Before finding prospects, define who you are looking for. Go to the ICP Matching settings in the extension and configure your criteria:
- Job titles -- The roles you want to reach (e.g., VP of Marketing, Head of Sales)
- Industries -- The sectors your product or service serves
- Company size -- Small, mid-market, or enterprise
- Geography -- Target regions or countries
Save your ICP configuration. The extension uses this to score profiles you encounter on LinkedIn.
Find prospects with the prospect finder
Open the Prospect Finder through the Chrome extension while on LinkedIn. The tool identifies profiles in your network and beyond that match your ICP criteria.
Browse the results and look at the match scores. Higher scores indicate stronger alignment with your ideal customer profile. Focus your efforts on prospects scoring above your minimum threshold.
Save prospects to your CRM
For each promising prospect, click Save to CRM in the extension sidebar. The contact is added to your Reepl CRM with their LinkedIn profile data, job title, company, and ICP match score.
Organize contacts by creating Lists based on your pipeline stages (e.g., "New Prospects," "In Conversation," "Qualified Leads").
Research before outreach
Before reaching out, use the Profile Analysis feature in the extension sidebar to understand each prospect:
- Their recent posts and engagement patterns
- Shared connections and common interests
- Content topics they care about
This research helps you craft personalized outreach instead of generic messages.
Engage through content and comments
Start building familiarity before sending a direct message. Use the DM & Comment Replies feature to leave thoughtful comments on your prospects' posts. The AI helps you craft relevant, value-adding comments that get noticed.
Engage consistently for a few days before initiating direct outreach. This warms up the relationship and increases response rates.
Track activity and follow up
Use Activity Tracking in the CRM to monitor your interactions with each prospect. The system logs comments, profile views, and messages so you can see your full engagement history.
Set follow-up reminders and move contacts between lists as they progress through your pipeline.
You now have a repeatable lead generation workflow: define your ICP, find matching prospects, save them to your CRM, research their interests, engage through comments, and track the relationship. Run this process consistently to build a steady pipeline.