How to Track Twitter Analytics
Learn how to view aggregate and per-post Twitter/X analytics in Reepl, including views, likes, comments, shares, and more
Reepl tracks engagement metrics for your published tweets and provides both per-post analytics and an aggregate dashboard view. Use these to understand what content resonates with your X audience and optimise your posting strategy.
Before you start: You need a connected Twitter/X account with at least one published tweet.
Open Analytics
From the left sidebar, click Analytics and select the Twitter / X tab to see your aggregate analytics dashboard.
Choose a date range
Use the time range filter to narrow the data. Available ranges:
- Last month
- Last 3 months
- Last 6 months
- Last year
Review aggregate metrics
The dashboard shows a daily breakdown of your Twitter activity, including:
- Post count -- how many tweets you published each day
- Views -- total impressions across all tweets
- Likes -- total likes received
- Comments -- total replies
- Shares -- total retweets and quotes
A Top posts section highlights your best-performing tweets with content previews and individual metrics.
View per-post analytics
From the Published tab in the content creator, click any published tweet to see its individual analytics:
- Views, likes, comments, shares, quotes, bookmarks
- Link clicks and profile clicks
- A staleness indicator showing when metrics were last fetched
What the metrics mean
| Metric | What it measures |
|---|---|
| Views | How many times the tweet was displayed in timelines |
| Likes | Number of users who liked the tweet |
| Comments | Number of direct replies |
| Shares | Retweets (with and without comment) |
| Quotes | Tweets that quoted your tweet |
| Bookmarks | How many users bookmarked the tweet for later |
| Link clicks | Clicks on any links in your tweet |
| Profile clicks | Users who clicked through to your X profile from the tweet |
Tips
- Compare post types. Track whether single tweets, threads, or polls drive more engagement for your audience. The aggregate dashboard makes patterns visible over time.
- Check stale metrics. If a tweet's metrics have not been refreshed recently, the analytics card shows when data was last fetched. Metrics update periodically, not in real time.
- Use analytics to inform scheduling. Cross-reference your best-performing tweets with the times they were posted to find your audience's peak engagement windows.