Use AI Voice Profiles for Consistent Brand Content
Set up voice profiles, train the AI on your writing style, and generate on-brand LinkedIn posts
Voice profiles ensure that every piece of AI-generated content sounds like you -- comments, messages, posts, and more. This guide walks you through creating a voice profile, training the model on your writing, and using it to produce consistent, on-brand output.
You need an active Reepl account with AI credits available. Check your balance at Settings > Usage & Credits.
Setting up your voice profile
Open the Voice Profiles page
Navigate to Settings > Voice Profiles or go directly to Voice Profiles in the app. You see a list of your existing profiles with their status (Active or Inactive) and voice characteristics.
Select or create a profile
Click on your name to open your voice profile editor, or click Create Voice Profile to start a new one. Fill in the details:
- Profile name -- A descriptive label (e.g., "Professional LinkedIn" or "Casual Thought Leader")
- Tone -- Select your preferred tone: professional, conversational, authoritative, friendly, or a custom description
- Target audience -- Describe who you write for (e.g., "B2B SaaS founders" or "marketing professionals")
- Writing style notes -- Add any specific preferences, such as "use short paragraphs," "avoid jargon," or "include data points"
Define voice characteristics
Select 6--10 adjectives that describe your desired tone, such as professional, confident, thoughtful, approachable, or direct. These characteristics guide all AI-generated content for your account.
Set the profile status
Toggle the profile to Active to apply it to AI generation, or Inactive to temporarily disable it. If you have multiple profiles, set your preferred one as the default under Settings > AI Preferences using the Default Voice Profile dropdown.
Save your changes
Click Save to apply your voice profile. Click Discard to revert unsaved changes.
Training the model on your writing
For the most accurate results, train the model on your existing content. Go to Model Training and provide samples of your writing:
- Paste 5--10 of your best LinkedIn posts
- The AI analyzes your vocabulary, sentence structure, tone patterns, and formatting preferences
- Training typically takes a few seconds and significantly improves output quality
The more samples you provide, the better the model captures your unique voice.
Voice profiles define what voice you want using descriptive traits. Model Training teaches the AI how you actually write using examples. Both features work together for the most accurate AI-generated content.
Testing your voice profile
Open the Content Creator, select Write with AI, and generate a post on a topic you know well. Compare the output to your own writing style. Look for:
- Does the tone match how you normally write?
- Is the vocabulary consistent with your brand?
- Does the formatting reflect your preferences (paragraph length, use of lists, etc.)?
If something is off, go back to your voice profile settings and adjust the style notes or add more training samples.
Using custom prompts with your voice
For even more control, create Custom Prompts that reference your voice profile. For example, you might create a prompt template like "Write a LinkedIn post about [topic] in my professional tone with a hook, 3 main points, and a question to close."
These prompts combine with your voice profile to produce highly consistent, on-brand content every time.
Personal vs. team profiles
- Personal users can edit their own voice profile
- Team workspaces allow owners and admins to view and edit all members' voice profiles, enabling consistent brand voice across the team. Search by name or email to find and edit any team member's profile.
Your voice profile is now active across all of Reepl's AI features -- the content creator, comment replies, carousel text generation, and more. As your writing style evolves, update your profile and retrain the model to keep the output aligned.